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Product Marketing Manager

LOCATION: Remote
REMOTE ELIGIBLE: Fully Remote
TRAVEL REQUIREMENT: 20%
REQUISITION ID: 818
<p>Ability is looking for a Product Marketing Specialist who can help Ability to both innovate and grow by driving the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Specialist is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the Inovalon client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.</p> <p>Duties and Responsibilities:<br>• Develop product positioning and messaging that differentiates Inovalon in the market;<br>• Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions;<br>• Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions;<br>• Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan;<br>• Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; and<br>• Drive competitive analysis and positioning to influence Inovalon solution value proposition.<br>• Maintain compliance with Inovalon’s policies, procedures and mission statement;<br>• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;<br>• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company;<br>• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function; and<br>• We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.</p> <p>Job Requirements:</p> <ul> <li>2+ years of experience in marketing</li> <li>Acute healthcare experience.</li> <li>Experience marketing technology products &amp; services and/or within a B2B company preferred;<br>Excellent oral and written communication skills;</li> <li>High energy, enthusiasm and initiative; and<br>Ability to excel in a fast-paced environment.</li> </ul> <p>Education:<br>• Bachelor’s degree or higher in Marketing, Communications, Business Administration, or related field</p><div class="content-conclusion"><p><em>By embracing diversity, equity and inclusion we enhance our work environment and drive business success. Inovalon strives to reflect the diversity of the communities where we operate and of our clients and everyone whom we serve. We endeavor to create a culture of inclusion in which our associates feel empowered to bring their full, authentic selves to work and pursue their professional goals in an equitable setting. We understand that by fostering this type of culture, and welcoming different perspectives, we generate innovation and growth.</em></p> <p><em>Inovalon is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirement.</em></p> <p><em>The Company maintains a drug free work environment for all of its associates, which includes employees, contractors and vendors. It is unlawful for associates to manufacture, sell, distribute, dispense, possess or use any controlled substance or marijuana in the workplace and doing so will result in disciplinary action, up to and including termination of employment or the contracted relationship.</em></p> <div><em>Consistent with Inovalon’s safety protocols, the company will require a vaccination attestation for fully office-based and hybrid (office/remote) positions. Positions designated as fully remote are exempt from the attestation requirement unless and until such time as an in-office presence is required.</em></div> <p>&nbsp;</p></div>

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