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Home   >   Blog   >   Client Congress 2020: Celebrating with Our Clients in Unusual Times

Client Congress 2020: Celebrating with Our Clients in Unusual Times

by Inovalon, on September 30, 2020

If there has been one constant in 2020, it’s that adapting to the unexpected is the new expectation. A year that started off with promise of innovation and development also brought us significant challenges – as an industry and as individuals. The way we work and the way we live day-to-day has changed, and we’ve all had to pivot in ways unimaginable just 7 months ago.

Client Congress 2020 was certainly no exception. For the first time in the 12-year history of the event, we hosted the conference from a virtual platform. Earlier this month, we brought together more than 1,200 clients and partners representing leaders from health plans, provider organizations, and pharmacy and life sciences companies. During the 3-days of Client Congress, we engaged in conversations to address the healthcare industry’s most compelling issues and promising opportunities. We were honored to have some of the nation’s most prominent healthcare experts presented real-world case studies and shared best practices to excel in today’s challenging healthcare landscape.

Officially kicking off Client Congress, Inovalon’s CEO Dr. Keith Dunleavy spoke about the impact COVID-19 has had on the healthcare industry, including how it has accelerated appreciation for cloud-based innovations, marketplace connectivity, utilization of data assets and impactful analytics.

Noting that from the emergence of telehealth as a vital tool in patient assessment and care delivery to the acceleration of interoperability across the healthcare landscape, Dr. Dunleavy impressed upon the Client Congress audience that innovations in technology are empowering critical impacts for health plans, providers, pharmacies, life sciences organizations and patients alike.

Has COVID-19 Ushered in the Wave of the Future?

Unsurprisingly, COVID-19 was on everyone’s mind during Client Congress. In a timely discussion about the role data is playing in response to COVID-19, Inovalon Fellow Dan Mendelson sat down with Dr. Scott Gottlieb, former FDA Commissioner, to talk about how data is being used – and how it could be used – to better capture the clinical experience, as well as the importance of collecting data on COVID-19 cases at the point of care.

The ongoing COVID-19 pandemic is just one critical element that will shape the future of our healthcare system in the coming years. In the always popular “Three Futures” session, the Avalere team of Sarah Butler, Head of Client Solutions, Marketing & Operations, Elizabeth Carpenter, Head of Advisory Services, and Matt Kazan, Principal, discussed the pandemic as well as the upcoming presidential election, sharing how health plans, providers and operators can effectively navigate these and other pivotal changes by preparing their organizations for short- and long-term industry shifts in 2021 and beyond.

Continuing the discussion on the impact of COVID-19 on the healthcare industry, Dan Mendelson led a panel of senior healthcare executives that included Pat Wang, CEO at Healthfirst, Murdo Gordon, EVP at Global Commercial Operations, Amgen, and Rob Santilli, CEO at Gunnison Valley Health System, to discuss coverage changes as a result of COVID-19 and the increased awareness the pandemic has created around health disparities.

The panel also shared practical strategies to manage the shift to value in the health plan, provider and life sciences sectors over the coming 5 years.

Social Determinants of Health and the Role of Data in Improving Quality Outcomes and Economics

Social determinants of health (SDOH) have a powerful impact on healthcare outcomes, utilization and economics. To discuss this important topic, Christie Teigland, Ph.D., Principal, Health Economics & Advanced Analytics at Avalere was joined by Philip M. Alberti, Ph.D., Senior Director, Health Equity Research and Policy at the Association of American Medical Colleges, and David R. Nerenz, Ph.D., Director Emeritus, Center for Health Policy and Health Services Research at the Henry Ford Health System. The panel explores new and innovative data-driven approaches to advancing the use of SDOH data to improve quality outcomes and reduce disparities, engaging in an important conversation about designing equitable value-based payment systems that adjust for social risk.

Adding to the conversation around SDOH, we were pleased to welcome Catherine Macpherson, Vice President of Product Strategy and Development and Chief Nutrition Officer, MOM’S Meals and Zachary Clark, Senior Vice President, Business Development at BioIQ, to discuss how successfully engaging members requires innovative strategies to support greater quality outcomes and economics for a health plan – something that can prove challenging given the diversity of membership, niche populations and demographics that vary significantly. The panel stressed the importance of flexible engagement strategies to overcome barriers to care and how broadening the focus of member engagement to encompass the full member experience can not only increase member retention rates but also improve the health of your member populations.

The New Era of Interoperability Took Center Stage at Client Congress

Efforts to establish interoperability and enable standardized, real-time data exchange across the healthcare industry are accelerating as a result of new regulatory requirements aimed at promoting data transparency and patient access to their own health information – fundamentally changing the way health plans do business. Eric Sullivan, Senior Vice President, Innovation & Data Strategies, at Inovalon, and Fred Bentley, Managing Director, at Avalere, were joined by Mariann Yeager, CEO at the Sequoia Project examined the impact of federal rules like TEFCA and the CMS/ONC Interoperability Rule on driving connectivity and interoperability in healthcare and provided insight into how health plans are preparing for upcoming API requirements and offered innovative strategies and solutions helping health plans thrive in the new era of interoperability.

Thank You!

Each year, we aim to for Client Congress to be a customer experience that aligns around the needs of our clients and the challenges they are solving for their businesses, members and patients. This year certainly brought unique challenges and no shortage of innovative solutions.

Thank you to our clients and partners for joining us virtually and for sharing their insight and time with us. While we’re unsure what next year might bring, we look forward to seeing you on way or the other!

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