AI-Powered Member Outreach: Closing the Engagement Gap

Health plans spend millions profiling their members and running analytics, but face a critical problem: very little gets done with all that data. "There's very little to do and there's a lot of looking and analyzing with no action," explains Michael Hasbany, President of HealthMine.

Healthmine took a different approach and connected analytics directly to automated action. When a member clicks "schedule now" for a doctor’s visit, the system finds an in-network provider within 15 miles, checks availability based on the member's preferences, schedules the appointment, and texts confirmation. AI handles the administrative work of calling physician offices and securing appointments, dramatically reducing cost while scaling outreach to more members.

Get Hasbany's perspective on why conventional outreach creates too much friction and how automation empowers plans.