Successfully engaging members requires innovative strategies to support greater quality outcomes and economics for a health plan. In some cases, this is challenging given the diversity of membership, niche populations and demographics that vary significantly. These challenges coupled with a global pandemic have increased the need to engage with members to ensure continuity of care and wellness initiatives. Without this approach, many health plans are facing the potential risk of reflecting inaccurate risk scores and poor performance on quality measures. In this session, gain insight into the importance of flexible engagement strategies to overcome barriers to care and learn how broadening the focus of member engagement to encompass the full member experience can not only increase member retention rates but also improve the health of your member populations.